Michael Sherlock

Entrepreneur, Author

Michael Sherlock
Michael Sherlock transformed leading Bakery Franchise Company Brumby’s into an Australasian success story taking it from a value of $6 M to $46 M in 3 years!

With modest beginnings in Victoria in 1975, Brumby’s was started to support the work of the Indian Guru led Heath and Education Foundation.
Under Michael’s leadership it was transferred from a Financial Basket case to a highly regarded franchised system with over 320 stores when it was sold in 2007.

Michael now spends his time as a regular columnist for BRW, Speaker, Mentor, Consultant /Director of numerous companies including Krispy Kreme, Cold Rock, BLC Shopfitting and GrassAds.

He has just finished co-writing a book on Growth strategy, Jumpshift which was published in early 2011.

Michael is a contributor to the book “Top Franchise CEO’s Secrets Revealed” and “Millionaire Mentors”, is a contributor to Smartcompany.com, and a regular columnist For BRW Smart Talk.

Currently Michael is a sought after public speaker drawing on his vast experience in food, retail and franchising management at the top level.